This summer, the heat is on, but the energy is even higher at your most-loved SM Supermalls. As the country’s ultimate "third space," SM is turning up the volume with a season designed for every kind of barkada. At the heart of this transformation is the SM Active Hub—a thriving ecosystem for movers, players, and fitness enthusiasts—inviting everyone to Gala To The Max through a curated mix of high-energy sports and refreshing rewards.

Dive into Summer Play with the SM Active Hub

The SM Active Hub is more than just a fitness space; it is a community where every sprint, rally, and shared milestone allows you to experience a maxed-out summer. Fresh from its first-anniversary celebration last April 11 to 12, the hub is keeping the momentum alive with a nationwide rollout of activities that prove staying active is the best way to beat the summer slump.

Whether you’re a seasoned athlete or a curious beginner, the SM Active Hub provides a dynamic environment to level up your routine while connecting with like-minded "tribes."

Join the Pickleball Mania

The fastest-growing sport in the world has officially landed at SM. Pickleball is taking center stage with dedicated courts, beginner-friendly clinics, and high-stakes tournaments.

• Rally and Compete: Regular free-play sessions allow mall-goers to pick up a paddle and join the fun.

• Expert Guidance: With on-site coaches, first-timers can learn the ropes in minutes, making every match a chance to bond and compete in a lively, welcoming atmosphere.

Dash into Summer Runs

From sunrise sprints to evening jogs, the SM Summer Runs offer a literal breath of fresh air. With categories spanning all ages and skill levels, these events celebrate personal milestones within a vibrant running community. Every stride hits differently when you’re surrounded by your crew, and the rewards waiting at the finish line make the hustle even sweeter.

Play It Your Way: From Courts to Fields

SM Supermalls is transforming its open spaces into multi-sport arenas. This summer, you can move freely and play fully with:

• Classic Ball Games: Basketball, volleyball, and badminton courts are open for friendly matches.

• Martial Arts & Grace: Enroll in karate, taekwondo, arnis, or gymnastics sessions led by professionals.

• The Big Field: Football and soccer matches keep the energy high across various SM locations.

• Precision Sports: Sharpen your aim with archery, billiards, or bowling strikes at the SM Game Park.

Level Up at SM Game Park and Cyberzone

If you prefer your competition with a side of air-conditioned comfort, the SM Game Park is your ultimate playground. It’s a world where shooting hoops, bowling, and arcade favorites meet to create feel-good moments with the barkada. Meanwhile, e-sports fans can head to Cyberzone for competitive gaming experiences that prove "play" happens both on and off the screen.

Rock Your Best Summer Fits

You can't Gala To The Max without the right gear. SM Supermalls makes it easy to transition from a morning workout to a weekend hang with the latest in activewear.

• Top Brands: Discover high-performance essentials at Sports Central, Wilson, and Decathlon.

• Summer Bazaar: Visit the on-ground bazaars for sweat-friendly gear, trendy bucket hats, and the latest accessories. These curated markets offer exclusive deals to help you move in style all season long.

Refresh Your Senses with Summer Coolers

After working up a sweat, it’s time to chill—literally. The SM Coolers Fest 2026 (running May 15 to 31) is the ultimate reward for your active lifestyle.

• International Flavors: Sip on freshly brewed milk tea from Chi Cha San Chen, delicate treats from Warabi Mochi Kamakura, or artisanal creations from Super Matcha.

• Local Classics: Indulge in the Filipino gold standard—Bebang’s Halo-Halo—or creamy gelato from Caramia.

• Coolers Fest Market: Explore vibrant on-ground booths featuring local MSMEs, or order your favorites via the SM Malls Online app to enjoy your summer treats anytime, anywhere.

The Groove Dance Showdown

For those who express themselves through rhythm, select SM malls are transforming into dance floors. Join workshops, learn viral routines, and participate in the Groove Dance Showdown, where the community’s best moves take the spotlight.

Make It a Summer to Remember

From the high-intensity rallies at the SM Active Hub to the ice-cold bliss of the Coolers Fest, everything at SM Supermalls is designed to help you move, play, and chill. Gather your crew, find your vibe, and get ready to Gala To The Max—only at your most-loved SM Supermalls.

About SM Supermalls

SM Supermalls is evolving—shaping how Filipinos live and connect today. As one of Southeast Asia’s largest developers with 90 malls in the Philippines, SM is an everyday destination designed around the passions of the community. Your Most Loved Supermall, SM — All For You.

This Labor Day 2026, the spirit of the Filipino worker was celebrated not just with rest, but with renewed hope and tangible results. Across the Philippines, SM Supermalls solidified its commitment to nation-building by hosting massive Labor Day Job Fairs in 15 key venues nationwide. This grand-scale employment initiative brought together 650 employers and over 17,400 jobseekers, resulting in more than 1,000 Filipinos being Hired on the Spot (HOTS).

These numbers represent more than just labor statistics; they are a powerful reflection of how accessible, community-based platforms can deliver life-changing outcomes. In every "Mall for All," uncertainty was transformed into opportunity.

Real Stories of Resilience: Hired on the Spot

For many attendees, the SM Job Fair was the finish line of a long, challenging journey. France Barcial, one of the lucky applicants hired immediately, could hardly contain his emotions.

“I didn't expect to be accepted today; I just wanted to try my luck,” he shared. “Now, I finally have the means to support my college education at PUP.”

Similarly, Mark Andrei Jimenez highlighted the efficiency of the event, noting that the traditional waiting game of job hunting was bypassed. "This is a huge help for my family. In other places, I might have waited weeks for a call. Here, I’m hired immediately."

These stories echoed throughout the day as hiring booths became hubs of possibility. By providing a centralized space where interviews lead to immediate offers, SM Supermalls has streamlined the path to employment for thousands of Filipinos.

A Strategic Hub for Employment and Government Services

The success of the SM Labor Day Job Fairs lies in their "one-stop-shop" efficiency. Recognizing that job hunting can be expensive and time-consuming, SM integrated government agencies into the event. Applicants could process essential requirements and documents in the same venue where they were interviewed, removing the logistical barriers that often hinder jobseekers.

Miss Rea Amata, a representative from the Labor Relations and Public Employment Service Office (PESO) of Marikina, emphasized the importance of this proximity:

“Bringing opportunities closer to communities is key—and SM provides that platform. Constituents don't have to travel far or spend a lot on transportation just to find work.”

Employers also found the format highly beneficial. Noelle Tupas of Work Makers Manpower Corporation noted that the face-to-face engagement allowed them to identify "potential immediately," making the hiring process more meaningful and efficient than digital-only applications.

Future-Proofing the Workforce: Upskilling and AI Integration

In 2026, finding a job is only half the battle; staying competitive in a rapidly evolving market is the other. This year, SM Supermalls went beyond recruitment by introducing upskilling and digital literacy sessions.

In partnership with the Department of Information and Communications Technology (DICT), the fairs offered:

• Digital and AI Learning Sessions: Preparing applicants for the "AI Age."

• Certificate Trainings: Adding immediate value to resumes.

• Freelancing Expertise: Helping Filipinos tap into the global gig economy.

Erika Zamora, a trainer from the DICT, explained that these programs help bridge the gap from "job access" to "job readiness." Jobseeker Alberto Eder agreed, noting that AI literacy is no longer just for IT professionals—it is a necessity for everyone entering the modern workforce.

Strengthening the Nation Through Public-Private Partnerships

The Labor Day Job Fair is a testament to what can be achieved through strong Public-Private Partnerships (PPP). By collaborating with government agencies, private employers, and institutional partners, SM Supermalls continues to demonstrate its role as an engine of economic growth.

As the day concluded, the halls of SM were filled not just with successful candidates, but with a palpable sense of moving forward. At SM Supermalls, the goal is clear: to create pathways to employment that are accessible, efficient, and—most importantly—All For You.

About SM Supermalls Job Fairs

As one of Southeast Asia’s leading mall developers, SM Supermalls brings employment opportunities directly to the people. Designed for every "tribe" of jobseeker—from fresh graduates and career shifters to seasoned professionals—these fairs are the country's most preferred destinations for career growth. Through sustained partnerships and a focus on community empowerment, SM continues to build a stronger, more inclusive future for every Filipino.

Forget the usual mall run; it’s time for a total vibe check. SM Supermalls, in an electrifying partnership with StarPop, has officially pulled the curtain back on its newest anthem, “Gala To The Max.” Performed by the powerhouse rising girl group DNA, this track is more than just a catchy earworm—it is a high-energy tribute to the modern Filipino "gala" culture and the diverse tribes that call the mall their second home.

As of April 12, 2026, the soundtrack to your weekend has arrived, and it is officially set to take over your social media feeds and mall hangouts nationwide.

The New "Third Space": More Than Just a Shopping Destination

In the Philippines, "malling" is a national pastime, but the definition of a mall visit is shifting. SM Supermalls is no longer just a place to check off a shopping list; it has evolved into a "third space"—that vital social environment separate from home and work.

“Gala To The Max” captures this exact mood. Whether you are hitting a fitness milestone at a boutique gym, diving deep into a niche fandom at a hobby shop, engaging in a late-night gaming marathon, or enjoying a "paw-some" afternoon with your furbabies at a pet-friendly café, SM remains the ultimate backdrop for every subculture.

“At SM, we’ve always been about creating spaces where memories are made. With ‘Gala To The Max,’ we’re celebrating that unique energy our shoppers bring,” says JonJon San Agustin, SM Supermalls Executive Vice President for Marketing. “It’s about your vibe and your tribe. Whether you're here to play, shop, or just hang out, we want you to feel that this is your space—the most loved mall that truly fits your lifestyle.”

Meet DNA: The Sisters Behind the Sound

The heart of the new anthem lies in the synchronized vocals and infectious energy of DNA. Composed of real-life sisters Ezri, Julia, and Tasha, this trio brings a fresh, youthful spirit to the StarPop-produced track. Their natural chemistry mirrors the "barkada" energy found in every SM corner, making them the perfect ambassadors for the "Gala To The Max" movement.

Designed with TikTok transitions and Instagram Reels in mind, the song features rhythmic beats and a soaring chorus that practically begs for a dance challenge. It’s the definitive score for every Gen Z and Millennial looking to document their "day in the life" at their favorite Supermall.

Why "Gala To The Max" is Trending: An SEO Breakdown

For those looking to stay on top of the latest trends, here is why this anthem is dominating the conversation:

• Hyper-Local Relevance: The song celebrates the unique Filipino concept of gala (wandering/exploring), turning a simple outing into a maximized experience.

• Inclusivity at its Core: From "plantitos" to "cosplayers," the anthem acknowledges that everyone has a tribe at SM.

• Interactive Community: SM isn't just dropping a song; they are launching a movement. The rollout across 90 malls nationwide encourages shoppers to show off their moves and share their "Max" experiences online.

Join the Movement: How to Gala To The Max

The official rollout has begun! Next time you step into an SM Mall—from SM North EDSA to SM Seaside Cebu—listen for the upbeat tempo of DNA. SM is officially calling on the community to:

1. Bring Your Tribe: Gather your friends, family, or pets.

2. Come As You Are: Whether in athletic gear, cosplay, or Sunday best.

3. Share the Vibe: Use the hashtag #GalaToTheMax to show the world how you live life to the fullest at the country's most loved mall.

About SM Supermalls

SM Supermalls is evolving to shape how people live, connect, and experience life in 2026. As one of Southeast Asia’s largest mall developers, with 90 malls in the Philippines and 8 in China, SM continues to build destinations that grow with communities. It remains the trusted, relevant, and loved destination for generations—delivering fresh concepts and meaningful experiences, All For You.

When the Philippine summer heat peaks, there is only one place everyone wants to be: enjoying the cool breeze of the aircon at their favorite SM Supermall. But this year, the "malling" experience underwent a massive digital transformation. In a groundbreaking collaboration, SM Supermalls x TikTok LIVE turned the traditional mall visit into a high-energy, real-time interactive spectacle that captured the attention of over 24,000 live viewers.

The #SummerPlayAtSM campaign wasn’t just a broadcast; it was an invitation. By merging the physical world of SM North EDSA with the viral energy of TikTok, SM Supermalls proved why it remains the "Most Loved Mall" by staying at the forefront of digital innovation and community engagement.

A New Era of Discovery: #SummerPlayAtSM

The core philosophy of #SummerPlayAtSM is simple: summer is best enjoyed together. Whether you are physically walking through the mall doors or scrolling through your FYP (For You Page), the goal was to create a seamless bridge between online discovery and on-ground action.

The livestream featured top-tier creators like Iñigo Jose and Sean Tristan, who acted as the eyes and ears of the audience. This partnership represents a shift in how Filipinos interact with retail spaces. It’s no longer just about shopping—it’s about discovery, connection, and community in a way that is "All For You."

Play All Day: Real-Time Challenges at SM North EDSA

The ultimate weekend itinerary came to life as creators turned SM North EDSA into a massive, interactive playground. Unlike traditional produced content, this TikTok LIVE allowed the audience to dictate the "next move," making every viewer an active participant in the fun.

Iñigo Jose led the charge with high-octane energy, exploring activities that are certified "barkada-ready." The journey included:

• SM Bowling: Where every strike (or gutter ball) was met with real-time cheers or "dares" from the TikTok comments section.

• Space & Time Cube at The Block: A futuristic, immersive art installation that provided the perfect backdrop for spontaneous challenges.

The end-to-end run through the mall felt like a massive group hangout, proving that the mall is a dynamic space for creators to engage with their followers in a shared, physical environment.

Fit Check LIVE: Curating Summer Style

Summer isn’t complete without the perfect outfit, and Sean Tristan took the "Fit Check" trend to the next level. Using the TikTok LIVE polling features, the audience became Sean’s personal stylists for the day.

Navigating through the SM Store, Decathlon, and catching a glimpse of the action at the Toby’s Sports Pickleball Super Series, Sean showcased the season's hottest trends. From brunch-ready aesthetics to performance gear for summer sports, the real-time interaction allowed viewers to see how items look and move, providing a "shoppertainment" experience that drove instant interest in mall tenants.

Why This Partnership Matters: The Future of Malling

This collaboration marks the first of many between SM Supermalls and TikTok LIVE. By turning everyday malling moments into livestreamed events, SM is redefining mall culture for the Gen Z and Millennial demographic.

Key Highlights of the Experience:

• Interactive Rewards: Viewers didn't just watch; they won. Game passes and SM Malls Online vouchers were dropped throughout the stream, incentivizing participation.

• Tenant Spotlight: The LIVE format allows creators to authentically showcase various tenants—from entertainment hubs to retail giants—giving them a digital megaphone.

• Anytime, Anywhere Access: For those who couldn't make it to the mall, the livestream brought the "SM vibe" directly to their mobile screens.

On April 26, 2026, the Philippines didn't just walk; it soared. In a breathtaking display of solidarity, the Autism Society Philippines (ASP), in a long-standing partnership with SM Cares, mobilized an unprecedented 47,500 advocates for the annual ASP Angels Walk for Autism. This record-shattering turnout officially cements the event as the largest gathering of advocates for people on the spectrum in Southeast Asia, marking a historic milestone in the journey toward a more inclusive society.

From a Walk to a Movement: Scaling Impact Nationwide

What began nearly two decades ago as a modest gathering has evolved into a nationwide phenomenon. This year, the advocacy transcended the walls of the SM Mall of Asia Arena, activating simultaneously across 12 key locations in the Philippines. From the highlands of SM City Baguio to the coastal stretches of SM Seaside City Cebu and the bustling hubs of SM City Davao and SM City Iloilo, the message was clear: inclusion knows no boundaries.

Other participating sites included SM City Bacolod, SM City Butuan, SM City Lipa, SM City Lucena, SM City Olongapo Central, SM City Tuguegarao, and Virac Town Plaza. This synchronized effort ensured that families from every corner of the archipelago could participate in a celebration of dignity, hope, and belonging.

"Aumbitious. Aarangkada. Aangat."

This year’s theme—"Aumbitious. Aarangkada. Aangat."—served as a rallying cry to move beyond mere awareness. It challenged the community to turn conversations into "transformative inclusivity."

“ASP Angels Walk reminds us that inclusion is about creating space, and more importantly, making people feel that they truly belong,” said Steven Tan, President of SM Supermalls. “At SM, we are honored to walk united with the autism community. This commitment is about empowering communities until every person is seen, supported, and given the opportunity to thrive.”

Turning Advocacy into Action

The 2026 walk wasn't just a parade; it was a showcase of tangible progress. To ensure the safety and comfort of all participants, the SM Mall of Asia Arena team underwent specialized "Barrier-Free Tourism Kaya Natin" training by the Department of Tourism. This initiative reflects a deep-seated commitment to making public spaces truly "Autism-OK."

The event also shone a spotlight on those leading the charge:

• The Hans T. Sy Leadership Award for Autism Inclusion and Welfare: Awarded to Quezon City Mayor Joy Belmonte for her steadfast leadership in implementing programs that support the neurodivergent community.

• ASP Autism Works Partner of the Year: Awarded to SM Book Nook, recognizing how inclusive community spaces can create vital opportunities for learning and engagement.

A Legacy of Inclusion

The partnership between ASP and SM Cares is built on the vision of an Autism-OK Philippines. For SM, being a "Mall for All" means more than just physical accessibility; it means fostering an environment of acceptance, accommodation, and appreciation.

As the sea of blue shirts filled the arenas and malls across the country, the 2026 Angels Walk proved that the Philippines is no longer just dreaming of inclusion—it is actively building it. Through collaborative advocacy and a shared heart for the community, SM Cares and ASP continue to ensure that in the march toward progress, no one is left behind.

SM Supermalls recently marked a historic milestone, transforming its massive network into the country’s largest playground to celebrate the first anniversary of SM Active Hub. In a synchronized nationwide activation, malls from Luzon to Mindanao became the ultimate shared space for movement, connection, and high-octane fun.

Launched just a year ago, the SM Active Hub was designed with a bold vision: to redefine the mall experience. Moving beyond traditional shopping and dining, SM has successfully pioneered a "third space" where Filipinos can move, connect, and live life to the fullest. On April 11, 2026, this vision reached its peak with the “One Day, Every Mall, One Movement” event.

A Nationwide Movement: One Day, Every Mall

From sunrise to sunset, SM Supermalls hosted a diverse array of rallies, runs, and free-play sessions. While the main celebrations were anchored at SM Mall of Asia and SM North EDSA, the energy was felt nationwide.

• SM City Clark: Families dived into high-energy activities, emphasizing the hub’s role in community bonding.

• SM City Bicutan: Young athletes took the lead in a thrilling Push Bike Competition, proving that the movement starts at a young age.

• SM City La Union: The heat of beach volleyball powered the momentum of the celebration.

• SM City Laoag: Future football stars showcased their skills, highlighting SM’s commitment to grassroots sports.

Dominating the Sports Landscape: From Running to Pickleball

SM Active Hub has maximized mall footprints to make sports accessible to everyone. Whether you are a seasoned athlete or a first-time participant, the hub offers a professional-grade environment for various disciplines.

1. The Running Revolution

Running remains a core pillar of the SM Active Hub ecosystem. By 2026, SM has activated 24 malls with dedicated running paths, supported by 45 running clubs and 55 major events.

"What used to be a solo activity is now a social movement," notes the management.

Through a strategic partnership with Runrio, SM is leading the Philippine Marathon Majors, including the highly anticipated 42-kilometer EDSA Marathon on Independence Day.

2. The Pickleball Phenomenon

Pickleball has exploded in popularity, and SM is at the center of this growth. The platform now features 12 permanent and 13 semi-permanent pickleball courts. During the anniversary, SM North EDSA hosted the Toby’s Pickleball Superseries, while Canadian National Champion and PPA Tour athlete Mackonner Dy visited multiple malls (April 9–12) to inspire the next generation of players.

3. Fitness Racing and Team Sports

At SM Mall of Asia, athletes pushed their limits in high-intensity fitness racing. Meanwhile, courts at SM City Lipa and SM City Masinag saw intense action in basketball and taekwondo, proving that the Active Hub is a versatile arena for all forms of discipline and speed.

Free Play Weekend: Movement Without Barriers

The anniversary highlight was the “Free Play, Full Fun” weekend (April 11–12). By removing barriers to entry, SM invited families, barkadas, and walk-in mallgoers to try their hand at:

• Court Sports: Pickleball, Basketball, Volleyball.

• Combat & Discipline: Taekwondo, Karatedo, Karate.

• Leisure & Fitness: Zumba, Dance Fitness, Chess, Table Tennis, Bowling.

• Winter Sports: Ice Hockey and Figure Skating.

Digital Integration via SM Malls Online

To stay connected, the SM Malls Online app serves as the official digital companion for the Active Hub. Users can easily register for activities, view event schedules, and unlock exclusive rewards, making the fitness journey seamless and on-demand.

The Future of Movement at SM

The momentum doesn't stop with the anniversary. Throughout the summer, SM Supermalls will continue to host a full calendar of community tournaments, the Groove Dance Showdown, and Summer Sports Clinics.

As Joaquin San Agustin, Executive Vice President for Marketing at SM Supermalls, puts it:

“This is movement at scale. We design spaces where communities gather, stay active, and experience life to the max.”

By integrating wellness, retail, and social connection, SM Supermalls continues to evolve, ensuring that for Gen Z and Gen Alpha, staying active is always social, shareable, and fun.

Every day is a fresh opportunity to embrace your most honest self. It is a chance to let your personality shine and create a space—both in your wardrobe and your home—for the person who matters most: you!

Hey besties, come join us for another high-energy fashion and lifestyle moment in the Metro! Today’s theme is all about those GRWM (Get Ready With Me) essentials you absolutely cannot miss. We are talking about fresh fits, luxury beauty flexes, and home picks that redefine your everyday life. These new concepts are curated #AllForYou, making your most-loved SM Supermalls the ultimate destination for your next glow-up.

Step 1: Elevated Fits to Start Your Day

Everyday essentials don't have to be basic. To "slay" the day, you need a wardrobe that balances performance with high-street aesthetics. Whether you're hitting the gym, heading to the office, or meeting the squad for brunch, these new store openings are providing the ultimate wardrobe refresh.

New Balance (SM Podium)

Athletic wear is no longer just for the treadmill; it’s a lifestyle. Check out the newest New Balance store located at Level 2, Building B of SM Podium. Known for its perfect blend of function and fashion, New Balance delivers a wide variety of athletic footwear, apparel, and accessories. From the iconic "dad shoes" to sleek performance gear, this spot is a must-visit for those who want to move seamlessly from a workout to a coffee date.

Apple & Eve (SM City Fairview)

For the girlies who love comfort without sacrificing style, Apple & Eve is opening soon at the Central Walk Lower Ground Level of SM City Fairview. As a beloved Filipino fashion brand, this marks its first-in-the-region offering, bringing casual wear that is designed for maximum versatility. Their easy-to-wear pieces are perfect for daily styling, ensuring you look "put together" even on your busiest days.

MAH (SM City North EDSA)

Looking for something contemporary and edgy? MAH has officially opened its newest retail concept at the Upper Ground Level of the Annex in SM City North EDSA. MAH caters to the modern shopper, offering a curated selection of apparel and accessories that function as everyday style essentials. If your vibe is "modern minimalist with a twist," this is your new go-to spot.

Step 2: Luxury Essentials for a Bold Statement

Once the outfit is sorted, it’s time for the "total flex." Your scent and your glow speak volumes before you even say a word. Make your presence known with a bold statement that redefines luxury.

YSL Beauty Boutique (SM Mall of Asia)

Step into a world of exquisite confidence at the first-ever YSL Beauty Boutique in the Philippines. Located at the SM Mall of Asia, this boutique is a game-changer for beauty enthusiasts. Offering a full range of high-end makeup and signature fragrances like Libre and Black Opium, YSL brings its distinct Parisian edge to the Metro. It’s not just shopping; it’s a renewed sense of confidence that redefines what luxury beauty feels like.

Step 3: A Cozy Home Reset and Declutter

Getting ready for the day isn't just about what you put on your body—it’s about the environment you wake up in. A home glow-up is essential for a mental reset. If your space feels cluttered, your mind feels cluttered. It’s time to cozy-ify your sanctuary.

Crate & Barrel (SM Aura Premier)

Freshly renovated and sleeker than ever, the upgraded Crate & Barrel at Level 3 of SM Aura is ready for your home reset. Explore a curated range of stylish home furnishings, premium kitchenware, and lifestyle accessories designed to elevate everyday living. Whether you are searching for a statement sofa, thoughtful decor accents, or functional kitchen tools, Crate & Barrel brings modern style and functionality to your doorstep. A well-styled home is the ultimate backdrop for your daily routine.

Redefine Your Everyday with SM Supermalls

And that’s the full routine! Ready to level up your living space and your daily wardrobe? Whether you are redefining how you dress or how you personalize your home, SM Supermalls is your dependable vibe-check partner.

From luxury beauty "firsts" to the freshest local and international fashion concepts, your most-loved mall has everything you need to start your day right. It’s all about the little lifestyle upgrades that make a big difference. After all, it’s All For You.

In a historic night for Filipino business and regional innovation, SM Supermalls has once again solidified its position as a world-class leader. The company was officially named Organization of the Year at the 2026 Asia-Pacific Stevie Awards, one of the most prestigious recognition programs honoring excellence and innovation in the workplace.

This remarkable win marks the second time SM Supermalls has received this top honor, a feat achieved by earning an impressive 52 award points across Gold, Silver, and Bronze Stevie categories. The achievement underscores the company’s relentless drive to deliver meaningful, customer-first experiences that allow every visitor to Gala To The Max.

The SM delegation in Macao was led by Joaquin L. San Agustin, Executive Vice President for Marketing, and Vivian Chen, Senior Assistant Vice President for China Marketing.

“On behalf of SM Supermalls in the Philippines and China, we would like to thank the Asia-Pacific Stevie Awards for this honor. This is a testament to how we continue to evolve and innovate to deliver a truly maxed-out experience for our customers,” said San Agustin. “We dedicate this to the millions of our customers back home, as well as to our tenant partners and employees who make these experiences possible.”

Driving Sustainability and Environmental Stewardship

SM Supermalls is not just a retail giant; it is a champion of the planet. By embedding environmental responsibility into its core operations, the company leads the SM Green Movement. From solar-powered rooftops under the "Powered by the Sun" initiative to massive efforts in the International Coastal Cleanup, SM ensures that its most-loved malls contribute to a greener future. Programs like "Save Water" further highlight a long-term commitment to building resilient, eco-conscious communities.

Championing Social Good and Inclusive Spaces

Inclusivity is at the heart of the SM mission. Through the "Mall for All" philosophy, SM Supermalls ensures that no one is left behind. Key social initiatives recognized include:

• Movies for the Blind: Providing accessible cinema experiences for the visually impaired.

• SM Job Fairs: Connecting thousands of Filipinos to immediate employment opportunities.

• Empowering Communities: Creating platforms for local MSMEs and marginalized groups to thrive.

Celebrating Local Arts, Culture, and Creativity

SM Supermalls transforms everyday spaces into vibrant cultural stages. By hosting world-class spectacles like the Philippine International Pyromusical Competition and niche cultural events like Konnichiwa Japan and Animezing North, SM brings art and tradition closer to the people. Regional pride also shines through initiatives like Mindanao Art, where local talent takes center stage.

Empowering Youth and Strengthening Family Bonds

For Filipino families, SM is a place where memories are made. The 2026 Stevie wins also recognized programs that nurture the next generation, such as:

• SM Little Stars: The country’s premier talent search for kids.

• SM Super Spelling Bee: Promoting academic excellence and confidence.

• Besties of Joy: Creating moments where kids and parents connect through play.

Expanding Destinations: A "Maxed-Out" Malling Experience

SM’s growth is anchored in thoughtful, community-driven development. The successful openings of SM City Laoag and SM City La Union (featuring the innovative Mallseum) demonstrate how the brand translates local identity into a purpose-led brand experience. Whether it’s the high-energy SM Active Hub or the immersive SM Mall of Asia Night of Lights, every activation is designed to help customers explore and enjoy life to the fullest.

Innovation Across Borders: SM China Excellence

The excellence of the SM brand extends far beyond Philippine shores. In China, SM has captured hearts with lifestyle-driven campaigns like "Mango Vibes Only" in SM Yangzhou and "Let’s Wave" in SM City Zibo. From the magical storytelling of "The Frog Prince" in SM Chengdu to wellness-driven events like "Bean There, Beat That Stress!" in SM Jinjiang, the brand continues to deliver culturally resonant and truly "maxed-out" experiences across its regional portfolio.

As SM Supermalls celebrates this monumental Stevie Award win, it remains committed to one goal: innovating for the millions of Filipinos and international customers who call SM their most-loved mall.

In celebration of World Water Day 2026, SM Supermalls—through its premier corporate social responsibility arm, SM Cares—successfully mobilized a nationwide coastal cleanup initiative. Spanning six key locations and involving seven participating malls, the event reinforced the company’s long-term commitment to environmental stewardship and sustainable waste management. By turning the spotlight on marine conservation, SM Cares continues to prove that its "most-loved malls" are more than just retail spaces; they are active hubs for community-led climate action.

This year’s coastal cleanup went beyond the physical act of picking up debris. It placed a significant emphasis on enhanced waste segregation education. The goal was clear: to deepen the understanding of volunteers and local communities regarding the proper sorting, recycling, and disposal of collected waste. This educational approach underscores a vital truth—that everyday actions, from responsible disposal to mindful recycling, are the primary defense lines in protecting our fragile marine ecosystems.

A Nationwide Movement for Cleaner Seas

The 2026 coastal cleanup activities took place across a diverse range of locations, reflecting the vast geographical reach of SM Supermalls. Participating malls included:

• SM City La Union

• SM City Urdaneta Central

• SM City Tanza

• SM City Daet

• SM City Consolacion

• SM Seaside City Cebu

• SM J Mall

By activating these locations, SM Cares successfully brought together thousands of volunteers in a unified effort to protect local coastal environments. The mission was simple yet profound: to divert waste away from the ocean and ensure that our beaches remain pristine for future generations.

The Science of Segregation: Turning Waste into Wisdom

During the cleanups, the collected waste was meticulously sorted and categorized. This data-driven approach allowed participants to see firsthand the types of materials that commonly plague our coastlines—from single-use plastic packaging and beverage containers to discarded textiles.

By focusing on waste analysis, the program raised awareness about the devastating impact of improperly managed waste. It served as a wake-up call for Filipinos to adopt more responsible environmental practices in their daily lives. When volunteers see the sheer volume of plastic retrieved from the shore, the abstract concept of "environmentalism" becomes a tangible, urgent reality.

Aligning with the SM Green Movement

These coastal cleanup activities are a core component of SM Supermalls’ broader environmental sustainability programs. They are intricately aligned with the SM Green Movement and the company’s ambitious Waste-Free Futurecampaign.

“Protecting our coastal and marine environments requires a more proactive, end-to-end approach with the cleanups starting with education, deepening awareness, and sustaining collective action,” shared Engr. Liza Silerio, Vice President for Corporate Compliance and Program Director for Environment and Sustainability of SM Supermalls. “By helping communities understand the importance of proper waste segregation and responsible waste management, we hope to inspire long-term behavioral change that benefits both people and the planet.”

The Spirit of Bayanihan for the Environment

The initiative also beautifully highlighted the Filipino spirit of Bayanihan. It brought together mall employees, environmental advocacy partners, local government units (LGUs), and community stakeholders. This collaborative effort proves that the gargantuan task of environmental preservation cannot be achieved in isolation; it requires the collective strength of an entire nation.

As SM Cares continues to strengthen its sustainability programs throughout the year, the public is invited to stay involved. Protecting the planet is a year-round commitment, and SM has curated a calendar of action for 2026:

• June: World Oceans Day Cleanup Drives

• September: International Coastal Cleanup Activities

• November: National Environmental Awareness Month Initiatives

A Greener Future, All For You

Through sustained efforts like these, SM Cares continues to empower communities to take an active role in protecting the environment. Every piece of trash collected and every volunteer educated is a step toward a cleaner, greener, and more sustainable Philippines. At SM Supermalls, environmental care is not just a policy—it is a promise. It is all for the Filipinos, all for the community, and all for the planet.