Techie Dad

Great meals don’t just fill you up—they invite you in, linger with you long after the last bite, and give you every reason to come back for more.

This season, SM Supermalls welcomes you to a bold new era of dining—one shaped by exciting flavors, global inspirations, and well-loved favorites refreshed for the modern foodie. Whether you’re in the mood for comfort, craving something indulgent, or simply looking for your next everyday go-to, this curated lineup of food destinations is here to spark joy, ignite curiosity, and shape memorable moments over good food.

From the depth of Japanese cuisine to the craftsmanship behind world-class coffee and chocolate, each first in this evolving selection brings something new to the table. And through every discovery, one thing remains true: at SM Supermalls, we continue to grow, innovate, and evolve with you—proving again and again that we’ve truly got it all for you.

A Journey Through Japan

When it comes to flavors that are both comforting and indulgent, authentic Japanese cuisine stands in a league of its own. This season’s handpicked spots offer everything from steaming bowls of ramen to delightful traditional sweets—each one bringing you closer to a true taste of Japan, right in the heart of Metro Manila.

Ramen Nagi
Located at the Ground Level, South Wing of SM Mall of Asia, Ramen Nagi delivers a bowlful of warmth with its rich tonkotsu broths, perfectly chewy noodles, and customizable toppings. Whether you’re loyal to their classic King variants or love a spicy kick, each bowl is crafted to be bold, satisfying, and unforgettable—making every slurp a comfort-filled escape.

Warabimochi
At the Lower Ground Level of SM Aura, the soft and silky Warabimochi brings a new kind of magic to dessert time. Dusted with nutty kinako or drizzled with luscious syrup, this beloved Japanese treat melts delicately on the tongue. Light yet indulgent, it’s the perfect sweet note for afternoons or after-meal cravings.

Poured to Perfection

For many, coffee and tea are more than drinks—they’re rituals, pick-me-ups, or tiny pockets of calm throughout the day. These beverage spots elevate every cup with dedication, precision, and artistry.

CHAGEE
Making its Philippine debut at the 2nd Level, City Center of SM City North EDSA, CHAGEE brings a refreshing take to tea culture. Cool, creamy, and brewed exactly right, their beverages blend tradition with fun. Whether you’re unwinding or catching up with friends, CHAGEE adds an extra spark to your tea time.

Kenangan Coffee
Brewing now at SM Megamall, Kenangan Coffee introduces its signature Indonesian flair to the Metro. Known for bold flavors and creative blends, each cup is made to elevate your everyday coffee run—whether you’re grabbing something quick or savoring a slow, peaceful moment.
H Proper Coffee Roasters

At SM Podium, H Proper Coffee Roasters transforms your daily caffeine ritual into something worth looking forward to. With rich aromas and balanced brews, it’s a spot that helps turn ordinary days into good ones—one cup at a time.

The Art of Indulgence

Some chocolates don’t just satisfy cravings—they define them. Switzerland’s world-famous Läderach, now open at SM Mall of Asia, brings this experience to the Philippines for the first time. From silky pralines to crisp nut-studded slabs and decadent truffles, every piece is crafted with world-renowned Swiss precision. Creamy, rich, or bold—whatever you choose, Läderach makes indulgence feel like an art form.

Brunch O’Clock
Why wait for the weekend? With the first Brunch Bureau in SM now serving at the 2nd Level of S Maison, brunch becomes an anytime affair. Think pancakes at 3 PM, savory plates that hit all the right notes, and coffee that elevates your me-time. Slow down, savor the moment, and enjoy brunch exactly how you want it—no rules, no rush.

How far will your cravings take you?
From rich, savory staples to next-level indulgences, Metro Manila’s newest dining destinations are here to tempt, satisfy, and surprise. These aren’t just meals—they’re flavor moments curated to make every visit special. Welcome to your next favorite obsession, all part of the #NewEraOfSMSupermalls.

SM Supermalls, in partnership with the Department of Information and Communications Technology (DICT), has officially launched Digital Corners inside SM Job Fairs—an initiative unveiled during the J.O.B.S. Immersion for SHS 2025 program held at the Skydome of SM City North EDSA. This milestone represents a significant step forward in equipping young Filipinos, especially Senior High School (SHS) learners, with the digital competencies needed to thrive in an increasingly technology-driven job market.

DICT Secretary Henry Aguda and SM Supermalls Vice President for Mall Operations Junias Eusebio formalized the partnership through a memorandum of understanding (MOU), reaffirming their shared commitment by signing the Pledge of Commitment Wall. This symbolic gesture highlights both institutions’ united mission: to open real-world opportunities that help young Filipinos become future-ready.

Digital Corners: Free, Accessible Digital Upskilling for All

Designed as an innovative and open-access learning hub, the Digital Corner transforms traditional job fairs into job-and-learning fairs, offering visitors a chance not only to seek employment but also to develop in-demand digital skills. These stations provide free training on a range of digital competencies, including basic digital literacy, Python programming, Google Career Certificates, coding fundamentals, basic networking, cybersecurity awareness, and online entrepreneurship.

“This is the next step in our collective efforts to not only match jobs with job seekers but to equip them with future-ready digital skills,” said Junias M. Eusebio, Vice President for Mall Operations, SM Supermalls. “By housing this initiative in SM malls, we’re creating spaces where opportunity and capability meet—helping ensure Filipinos are not only employable but competitive.”

The Digital Corner is expected to benefit thousands of job seekers and students annually, serving as a bridge for SHS graduates preparing to enter the workforce or pursue specialized training in tech-enabled industries.

Digital Empowerment Starts With SHS Students

Nearly 1,000 SHS students from more than 40 schools, together with their parents and teachers, attended the J.O.B.S. Immersion for SHS 2025 launch. The event marks the rollout of the Enhanced Work Immersion Pilot (EWIP), a collaboration between the Department of Education (DepEd) and the Private Sector Advisory Council (PSAC). As a key industry partner and host venue, SM Supermalls—along with SM Retail—is helping strengthen the connection between academic learning and real workplace experience.

Throughout the launch, the Skydome buzzed with energy as students explored interactive booths from DICT and private sector partners. These booths showcased possible career paths, entry-level opportunities, and digital upskilling programs. The event also featured career readiness talks, industry mentorship, and a Digital Economy Showcase that allowed students to gain firsthand exposure to future jobs.

Industry leaders such as SM Retail Vice President for Human Resources Maria Teresa P. Portillo, Newport World Resorts Marketing and Administrative Head Mark Ross Rubio, and DOST-ICT Office Deputy Executive Director Beatrice Quimson shared professional insights, workplace expectations, and career-building advice, providing valuable guidance for students preparing for immersion.

The EWIP’s expanded immersion structure increases student training from the existing 80–320 hours to 420–640 hours, ensuring deeper, more meaningful engagement with real-world work environments. With industry partners co-developing training plans, SHS students can align their academic knowledge with practical skills relevant to fields such as retail, hospitality, and technology.

SM Malls: The Future of Opportunity Centers

As SM Supermalls celebrates 40 Super Years of Evolving With Every You, the company continues to affirm its role as a catalyst for nation-building. With 88 malls nationwide, SM has long served as a bridge between job seekers and employers through easy-access job fairs and partnerships that support workforce development.

More than just spaces for shopping, SM malls have become platforms for empowerment, enabling Filipinos to access livelihood opportunities, industry training, and now, digital upskilling. By integrating Digital Corners into its job fairs, SM Supermalls strengthens its commitment to fostering inclusive economic growth, supporting youth development, and shaping a workforce prepared for the jobs of tomorrow.

As climate change continues to intensify weather patterns across the Philippines, the need for proactive and community-centered disaster mitigation has never been more urgent. Heavier rainfall, more frequent flooding, and unpredictable weather events place increasing pressure on local infrastructure, making resilience a shared responsibility. In response, SM Prime Holdings, Inc. (SM Prime) continues to expand its climate-adaptive initiatives, with SM City La Union becoming the latest mall to integrate a rainwater catchment system into its development.

Now the 30th mall under SM Prime to feature such facility, SM City La Union strengthens the company’s growing network of climate-resilient infrastructure nationwide. Designed to manage stormwater efficiently, SM’s catchment systems are engineered to collect, store, and control the release of large volumes of rainwater during heavy downpours. Instead of allowing stormwater to rush directly into drainage systems—where it could contribute to overflow and localized flooding—these catchment areas provide temporary holding space. Water is retained underground and gradually discharged through proper channels once public drainage networks can safely accommodate the flow.

This deliberate and engineered delay is a crucial buffer in flood-prone regions, especially in areas where communities and businesses coexist closely with natural waterways. SM City La Union’s catchment facility demonstrates how commercial developments can support local flood mitigation efforts by augmenting public systems and reducing the strain on municipal drainage. With a total storage capacity of 760 cubic meters, the facility is built to respond to intense rainfall events, helping protect surrounding neighborhoods and enabling safer mall operations during storms.

Beyond flood mitigation, SM Prime’s approach to water management embraces a broader vision of sustainability. The company recognizes that every drop of water conserved, stored, or reused contributes to a stronger future for communities and the environment. Through its “Water for Tomorrow” strategy, SM focuses not only on capturing stormwater but also on treating and repurposing water as a supplemental resource. This significantly reduces dependence on freshwater sources, which are increasingly stressed by population growth and environmental change.

In 2024, SM Prime recorded a 26.23% increase in recycled water volume, rising from 4.42 million cubic meters in 2023 to 5.59 million cubic meters. This milestone reflects the company’s continuing efforts to innovate and invest in sustainable systems that lessen environmental impact while securing long-term operational resilience.

Equally important to these physical systems is the work of SM Cares, the corporate social responsibility arm of SM Supermalls. The group actively promotes awareness on water conservation, responsible consumption, and everyday sustainable practices. Through advocacy campaigns, educational programs, and partnerships with local organizations, SM Cares empowers communities to take part in protecting water resources and building resilience from the ground up.

“Our rainwater catchment systems go beyond flood control — they help create safer spaces for our communities. We hope to show how climate-smart infrastructure and innovation can protect lives, livelihoods, and progress,” said SM Supermalls President Steven Tan. His statement underscores SM Prime’s commitment to ensuring that sustainability is embedded not just in design and engineering, but also in the lived experience of every community the company serves.

Metro Manila has always been a place where choices define the experience—whether you’re discovering a new go-to item, exploring emerging lifestyle trends, or stumbling upon something you didn’t know you needed. This season, SM Supermalls introduces a fresh lineup of openings that spark curiosity, invite you to explore, and offer thoughtfully curated finds that elevate your every day. From the latest fashion arrivals to lifestyle essentials, these new offerings seamlessly fit into how Manileños live, move, and express themselves.

At SM Supermalls, a bold new era of evolving experiences awaits. Every addition—whether a global fashion brand, a new lifestyle concept, or a tech innovation—is thoughtfully chosen to meet the dynamic needs of today’s urban shopper. These are finds that grow with you, shape your routines, and add that extra spark to your daily lifestyle. With each new opening, SM continues to reaffirm one thing: no matter what you’re looking for, SM’s got it all for you.

Step into Your Stride

If you’re ready to move through your day in comfort and confidence, these new footwear and apparel concepts are here to keep every step as stylish as it is effortless. Designed for active days, long walks, or simply expressing your personal style, they bring a balance of comfort, function, and sharp design.

REV* – Making its Philippine debut at the 2nd Level of S Maison, REV introduces performance-driven apparel built for movement—whether you’re gearing up for a marathon, hitting the gym, or simply heading out for a casual coffee run. With sleek silhouettes, premium materials, and thoughtfully engineered comfort, REV delivers fashion that never compromises on function. It’s the ultimate blend of form and versatility, ensuring you stay stylish from warm-up to wind-down.

FitFlop – At the 2nd Level, Building A of SM Megamall, FitFlop brings a collection made for people who value comfort that doesn’t sacrifice style. Known for ergonomic soles and lightweight designs, their sandals, sneakers, and slip-ons make all-day movement feel easy—and look effortlessly chic. Whether you’re running errands or exploring the city, FitFlop gives you the comfort you need with the style you want.
Looks That Speak Volumes

Refresh your wardrobe with fashion finds that express your mood, personality, and story—whether you lean toward clean minimalism or romantic silhouettes.

Beyond the Vines – Located on the 2nd Level, Building A of SM Megamall, this brand brings minimalist, functional pieces that elevate your everyday style. Known for its iconic carryalls and sleek crossbodies, Beyond the Vines merges modern design with everyday practicality. Each piece is crafted to complement any outfit while offering the durability and space you need to move through your day with ease.

Ever New – For styles that bring romance into everyday dressing, Ever New at SM Aura (2nd Level) offers flowing dresses, feminine coordinates, and polished staples perfect for both casual outings and memorable celebrations. Its collections add a sense of elegance and charm, making every moment—from daytime brunch to evening gatherings—feel photo-ready.
A Touch of Timeless

Trends evolve, but certain pieces remain iconic. At the 3rd Level of SM Podium, Tessera celebrates fine jewelry that brings sophistication to any wardrobe. With heirloom-worthy classics and modern, eye-catching designs, Tessera’s pieces elevate everyday looks and commemorate special milestones. Whether worn with a crisp white blouse or evening attire, their jewelry transforms ordinary moments into meaningful memories—because true style lingers long after the moment has passed.
Life in Every Angle

Some stories deserve more than a quick snapshot—they deserve to be experienced in full. With Insta360 at SM Aura, you can capture every angle of your journey, from breathtaking landscapes to action-packed adventures. Designed for creators, travelers, and anyone who loves to document life, Insta360 cameras offer clarity, versatility, and immersive storytelling. Each shot becomes a way to relive your moments exactly as you experienced them.

Discover your next favorite find with Metro Manila’s newest fashion, lifestyle, and tech openings. Whether you’re updating your wardrobe, grabbing everyday essentials, or trying something completely new, these picks are made to keep up with your style, pace, and mood—ushering you into a #NewEraOfSMSupermalls.

The Commission on Elections (COMELEC) and SM Supermalls have formally renewed their partnership for voter registration and mall voting in preparation for the 2026 Barangay and Sangguniang Kabataan (SK) Elections. The renewed agreement was sealed through a Memorandum of Agreement (MOA) signing held on December 2 at the COMELEC Office in Intramuros, Manila, further strengthening both institutions’ commitment to providing accessible, secure, and convenient voter services for Filipinos nationwide.

The MOA signing ceremony was attended by COMELEC Chairman George Garcia, Commissioner Rey E. Bulay, key COMELEC officials, and SM Supermalls executives led by Vice President for Mall Operations Junias Eusebio and Assistant Vice President Royston Cabunag. The event highlighted the continued collaboration between the public and private sectors to enhance democratic participation through innovative approaches that meet the evolving needs of voters across the country.

In his remarks, SM Supermalls VP for Mall Operations, Mr. Junias Eusebio, noted the remarkable growth of the partnership since its inception. He recalled that during the 2023 BSKE, only six SM malls participated in the Mall Voting Program, while in the 2025 National and Local Elections, 20 malls successfully hosted voter registration and voting activities. Looking ahead, 23 SM malls are already scheduled to serve as voter registration sites, with additional locations expected to be added up to May 2026. He also highlighted the success of the special registration held in August 2025, when 47 sites nationwide were opened to voters, enabling over 2.8 million Filipinos to register in just 10 days.

“These numbers are a testament not only to the steady expansion of the program but also to the public’s strong preference for safe, organized, and accessible venues where they can exercise their right to vote,” Mr. Eusebio emphasized. “The partnership between COMELEC and SM Supermalls shows that when the public and private sectors work hand in hand, we can modernize the voting experience and empower citizens to participate fully in the democratic process.”

COMELEC officials expressed their appreciation for SM Supermalls’ ongoing support, noting the tangible benefits of mall-based voter services. These venues provide senior citizens, persons with disabilities, pregnant voters, and first-time youth voters with comfortable, well-lit, and highly accessible locations to register and vote. The initiative aligns with COMELEC’s broader goal of enhancing voter accessibility and participation, particularly during the early stages of the electoral cycle, as evidenced by the high registration turnout in recent months.

Through this renewed agreement, selected SM malls nationwide will continue to serve as voter registration centers and Mall Voting sites, contributing to increased voter turnout and an overall improved election experience for communities. The partnership underscores a shared mission: bringing essential voter services closer to the public while encouraging every Filipino to actively engage in the country’s democratic processes.

The MOA signing marks another milestone in the longstanding collaboration between COMELEC and SM Supermalls, demonstrating how innovation, accessibility, and civic responsibility can intersect. Representatives from both organizations posed for a ceremonial photo following the signing, symbolizing their continued dedication to modernizing voter services and fostering inclusive participation for all Filipino citizens.

As water security increasingly challenges communities across the Philippines, SM City Baguio is demonstrating how innovation and sustainability can go hand in hand. Nestled in the lush highlands of Baguio, the mall has implemented a pioneering rainwater treatment facility that captures, purifies, and stores rainwater, transforming it into potable water that supports both mall operations and the community’s long-term water resilience.

Harnessing Nature Sustainably

Baguio City is known for its frequent rainfall, yet access to water remains limited. Local residents often contend with rationed water supply from the Baguio Water District, with some neighborhoods receiving water only twice a week to fill their household tanks. When these supplies run out, families must rely on deliveries from private water providers—a costly and sometimes unreliable solution. In response, SM City Baguio’s rainwater treatment system offers a practical, sustainable alternative.

Through advanced filtration and treatment technologies, the facility collects rainwater from the mall’s rooftops and converts it into potable-grade water. On average, the system produces up to 150 cubic meters of safe drinking water per day, with a design capacity that can double production to 300 cubic meters daily. This not only reduces the mall’s reliance on local water utilities but also sets a new benchmark for responsible water use in commercial developments.

Reducing Impact, Securing the Future

This forward-thinking initiative illustrates how rainwater, when managed intelligently, can help address urban water scarcity while ensuring that essential services remain uninterrupted. “We’ve always valued innovation and creativity in the malls – we take it a step further now to where it truly matters. SM City Baguio’s rainwater treatment facility shows how the right innovation can secure tomorrow’s water,” said SM Supermalls President Steven Tan.

Beyond serving mall operations, the facility exemplifies SM Prime Holdings’ commitment to sustainable development and community stewardship. It aligns with the Water for Tomorrow campaign, which champions efficiency, innovation, resilience, and awareness in water management as part of the broader SM Green Movement.

SM Prime’s Broader Water Initiatives

SM Prime has integrated water sustainability across its portfolio, from advanced treatment facilities and recycling systems to community engagement programs promoting responsible water use. In 2024, SM Prime recorded a 26.23% increase in recycled water volume, growing from 4.42 million cubic meters in 2023 to 5.59 million cubic meters. These figures underscore the company’s dedication to building resilient operations while contributing positively to the communities they serve.

Empowering Sustainable Communities

SM Prime Holdings, Inc., one of Southeast Asia’s largest integrated property developers, continues to innovate with a vision of building sustainable, inclusive, and forward-looking spaces for Filipinos. Through the SM Green Movement, the company focuses on waste management, energy efficiency, and water stewardship, inspiring individuals and communities to take part in initiatives that create lasting impact. Every effort, from smart infrastructure to community programs, is designed to ensure a sustainable tomorrow for businesses, families, and the environment.

SM City Baguio’s rainwater treatment facility is more than an operational solution—it’s a model for how innovation and sustainability can flow together, securing vital resources for generations to come.

A new vibrancy is taking over Davao as SM Lanang welcomes an exciting lineup of stores, making every visit feel like a fresh discovery. With each opening, the city becomes even more truly madayaw—welcoming, lively, and full of energy. From crave-worthy dishes to the latest fashion trends and immersive entertainment experiences, there’s something for every Davaoeño to explore, enjoy, and share. In this new era of SM Supermalls, every corner is designed to inspire, surprise, and delight.

Culinary Adventures That Satisfy Every Craving

Food is at the heart of every memorable outing, and SM Lanang has carefully curated dining experiences that cater to every palate. Whether you’re in the mood for comforting Japanese favorites or a global culinary journey, the new offerings are designed to satisfy every craving.

Hakura Udon, opening its first Mindanao branch on the 2nd Level, North Wing, invites diners to experience authentic Japanese flavors in a warm, welcoming setting. Their signature hand-pulled udon noodles, alongside other umami-rich delicacies and classic Japanese dishes, are crafted to deliver both taste and authenticity with every bite. For fans of traditional flavors with a modern twist, Hakura Udon is set to become a must-visit dining destination in Davao.

For those seeking variety and indulgence, Buffet 101 on the 3rd Level offers an all-you-can-eat experience unlike any other in Mindanao. From Italian pastas and pizzas to Chinese dim sum, Japanese sushi, and American comfort foods, Buffet 101 brings a global feast to your table. It’s a place where families, friends, and food lovers can gather to enjoy diverse flavors under one roof, making every meal an adventure.

Elevating Your Everyday Lifestyle

SM Lanang isn’t just about food—it’s about experiences that enhance your lifestyle and bring inspiration to your everyday. Whether you’re hunting for the latest fashion pieces, upgrading your gadgets, or finding accessories that blend style with practicality, these new destinations have you covered.

Nike Rise, located on the Upper Ground Level, is the ultimate stop for athletes and style enthusiasts alike. Combining the iconic Nike store experience with interactive digital features, it’s a space where you can find performance-ready gear while experimenting with sporty looks that reflect your personality.

For tech aficionados, Digital Walker on the 3rd Level offers the latest in gadgets and wearables, from smartphones and laptops to smartwatches and Bluetooth speakers. It’s not just a store—it’s a destination for upgrading your tech game while staying effortlessly stylish.

The Watch Store, also new on the 2nd Level, provides a curated selection of timepieces that merge craftsmanship with fashion. From the elegance of Tissot, Frederique Constant, and Alpina to trend-forward pieces from Tommy Hilfiger, Calvin Klein, and Coach, there’s a watch to suit every taste, occasion, and personality. Whether you value precision, style, or a mix of both, your next favorite timepiece awaits.

A New Era of Discoveries

From delectable feasts to lifestyle essentials crafted just for you, Davao’s newest firsts at SM Lanang promise experiences worth sharing. Whether it’s a quick stopover or a full day of exploration, every visit is filled with moments that inspire joy, creativity, and connection. Every corner, every store, every dish reflects SM Supermalls’ commitment to evolving alongside its community—bringing together the best of dining, retail, and entertainment in one vibrant space.

#NewEraOfSMSupermalls – All For You

At SM Supermalls, a bold New Era unfolds. From world-class cuisine and exclusive retail treasures to spaces designed to connect and inspire communities, SM continues to evolve to give you the very best in one destination. And as the mall grows, so does its commitment to sustainability, community empowerment, and creating memorable moments—because at SM, it’s all here, thoughtfully curated, and made just for you.

FOLLOW US @ INSTAGRAM